Erica Guilliot is a social media marketing leader and founder of VIRGOVA, a boutique digital marketing studio specializing in social media management for gyms, wellness brands, and online educators. With over a decade of experience across education, operations, and digital marketing, Erica is known for helping mission-driven businesses build consistent, high-impact online visibility that drives community engagement and growth.

Since launching VIRGOVA, Erica has supported fitness studios, academies, and personal brands with content strategy, platform management, digital organization, and launch support. She is recognized for blending creative storytelling with operational structure—helping busy founders stay visible, consistent, and top-of-mind in an ever-moving digital landscape.

Before stepping into entrepreneurship, Erica built her career across multiple leadership roles in both education and corporate settings. She served as a Business & Marketing Adjunct Professor, a corporate trainer for Blue Cross Blue Shield, and a school principal in Guam, where she led communication systems, staff development, and community engagement. These experiences shaped her signature approach: clear messaging, strong systems, and content that connects.

Raised on the island of Guam, Erica brings a unique blend of cultural grounding, adaptability, and community-focused leadership to her work. As a military spouse, a homeschooling mom, and a Brazilian Jiu-Jitsu practitioner, she knows what it means to pivot, rebuild, and show up consistently—skills that deeply inform her approach to managing social platforms for dynamic, fast-paced businesses.

Erica holds an MBA, a BA in Finance & Economics, and graduate studies in Counseling.

Today, she helps brands stay relevant, reliable, and visible online—creating digital content and systems that work 24/7 so business owners can stay focused on what they do best.